Ahrefs Pricing in 2026: Plans, Hidden Costs & Alternatives
Quick Answer
Ahrefs starts at $129/monthly. SEO toolset with the largest backlink index. Site explorer, keyword research, content explorer, rank tracker, and site audit.
Ahrefs Plans & Pricing
Lite
$129
per monthly
$108/mo billed annually
- 5 projects
- 750 tracked keywords
- 6 months history
- SEO dashboard
Standard
$249
per monthly
$208/mo billed annually
- 20 projects
- 2,000 keywords
- All tools
- Content explorer
- SERP comparison
Advanced
$449
per monthly
$374/mo billed annually
- 50 projects
- 5,000 keywords
- Looker Studio
- API
- Dashboard folders
Enterprise
$14990
per annual
- 100 projects
- 10,000 keywords
- SSO
- Audit log
- Pay by invoice
Full Pricing Breakdown
| Plan | Monthly Price | Annual Price | Billing | Per |
|---|---|---|---|---|
| Lite | $129 | $108 | monthly | flat |
| Standard | $249 | $208 | monthly | flat |
| Advanced | $449 | $374 | monthly | flat |
| Enterprise | $14990 | — | annual | flat |
What You Get: Ahrefs Features
| Feature | Included | Plan Tier | Notes |
|---|---|---|---|
| API access | Yes | All | |
| Backlink analysis | Yes | All | |
| Competitor analysis | Yes | All | |
| Content briefs | No | All | |
| Content optimization | Yes | All | |
| Historical data | Yes | All | |
| Keyword research | Yes | All | |
| PPC tools | No | All | |
| Rank tracking | Yes | All | |
| SERP analysis | Yes | All | |
| Site audit | Yes | All | |
| White label | No | All |
What Users Say About Ahrefs
| Source | Rating | Reviews | Ease of Use | Support | Value |
|---|---|---|---|---|---|
| G2 | 4.5/5 | 500 | 4.3 | 4.2 | 4.0 |
Ahrefs Alternatives
Looking for a Ahrefs alternative? Here are the top-rated seo tools:
| Tool | Starting Price | Score |
|---|---|---|
| SE Ranking | $55/mo | 8.0/10 |
| Semrush | $140/mo | 7.7/10 |
| Surfer SEO | $89/mo | 6.7/10 |
Is Ahrefs Worth It?
SEO toolset with the largest backlink index. Site explorer, keyword research, content explorer, rank tracker, and site audit. Ahrefs has a free plan for getting started.