Semrush Pricing in 2026: Plans, Hidden Costs & Alternatives
Quick Answer
Semrush starts at $140/monthly. SEO and digital marketing platform covering keyword research, site audit, backlink analysis, content marketing, PPC, and social media. The Swiss Army knife of SEO.
Semrush Plans & Pricing
Pro
$140
per monthly
$117/mo billed annually
- 5 projects
- 500 keywords
- 10,000 results per report
- SEO + PPC + social
Guru
$250
per monthly
$208/mo billed annually
- 15 projects
- 1,500 keywords
- Content marketing platform
- Historical data
Business
$500
per monthly
$417/mo billed annually
- 40 projects
- 5,000 keywords
- API access
- Share of Voice
- Extended limits
Full Pricing Breakdown
| Plan | Monthly Price | Annual Price | Billing | Per |
|---|---|---|---|---|
| Pro | $140 | $117 | monthly | flat |
| Guru | $250 | $208 | monthly | flat |
| Business | $500 | $417 | monthly | flat |
What You Get: Semrush Features
| Feature | Included | Plan Tier | Notes |
|---|---|---|---|
| API access | Yes | All | |
| Backlink analysis | Yes | All | |
| Competitor analysis | Yes | All | |
| Content briefs | Yes | All | |
| Content optimization | Yes | All | |
| Historical data | Yes | All | |
| Keyword research | Yes | All | |
| PPC tools | Yes | All | |
| Rank tracking | Yes | All | |
| SERP analysis | Yes | All | |
| Site audit | Yes | All | |
| White label | Yes | All |
What Users Say About Semrush
| Source | Rating | Reviews | Ease of Use | Support | Value |
|---|---|---|---|---|---|
| CAPTERRA | 4.6/5 | 2100 | 4.3 | 4.3 | 4.0 |
| G2 | 4.5/5 | 1800 | 4.2 | 4.2 | 4.1 |
Semrush Alternatives
Looking for a Semrush alternative? Here are the top-rated seo tools:
| Tool | Starting Price | Score |
|---|---|---|
| SE Ranking | $55/mo | 8.0/10 |
| Ahrefs | $129/mo | 6.9/10 |
| Surfer SEO | $89/mo | 6.7/10 |
Is Semrush Worth It?
SEO and digital marketing platform covering keyword research, site audit, backlink analysis, content marketing, PPC, and social media. The Swiss Army knife of SEO. Semrush offers a free trial so you can test before committing. Semrush has a free plan for getting started.